Selected work, thoughtfully made.
1
UX, UI, RESEARCH, STRATEGY
Coast
The path toward clean oceans starts at the shore.
Ports are responsible for a significant share of global emissions — yet most sustainability efforts never make it past a press release. COAST is an operational intelligence platform that helps port administrators monitor energy systems, coordinate across stakeholders, and act on data they can actually see. I led the end-to-end design: brand identity, product architecture, design system, and high-fidelity screens. The result is something ports have never had — a tool that makes the invisible, visible.
2025
2
RESEARCH, STRATEGY
KBB100
For a century, Kelley Blue Book has been the quiet constant behind one of life's biggest decisions.
Buying a car is one of the most emotionally loaded purchases a person makes — and for 100 years, KBB has been the trusted voice in that room. For the centennial, I led deep generational research to understand how trust, price sensitivity, and decision-making differ across Gen X and Gen Z buyers. The findings shaped a strategic framework that positions KBB not as a legacy brand catching up, but as the authority that's always been ahead.
2025
3
UX, UI, BRANDING, STRATEGY
Checker Taxi
Going the extra mile for you.
Checker Taxi once defined the American city experience. The brand, the car, the cultural weight — it wasn't just transportation, it was texture. We're here to bring it back. Grounded in market research, traveler behavior studies, and driver interviews, this project rebuilt Checker from the marrow: visual identity, voice, a companion app, and a dual-screen in-vehicle experience. Not nostalgia. A new classic, built for the way people actually move today.
2025
